As concern about the welfare implications of keeping these animals in captivity increases and the demand for experiential holidays rises, the number of people wanting to watch cetaceans in their natural habitats is set to expand worldwide. But as whale watching grows, it is important that it develops in a way that is sensitive to the environment, the welfare of the animals involved and the livelihoods of local communities.

In parts of the world where the industry has grown with little regulation, it is becoming increasingly unsustainable. In some of the worst cases, it is even causing behavioural change or physical harm to the very animals that attract tourists and support livelihoods.

That’s why Whale Heritage Sites are so vital – as a certification programme they promote responsible whale and dolphin watching to the public in destinations worldwide, giving people the opportunity to enjoy these majestic creatures in their natural environment knowing negative impacts on animals are being minimised and mitigated.