Whale Heritage Site status will be designated to destinations that focus on:
The WHS has developed, and seeks to continually improve, a responsible framework managing the coexistence of people and cetaceans.
The WHS celebrates the close cultural association between cetaceans and people.
The WHS aims to achieve an environmentally, socially, and economically sustainable balance between the natural environment, visitor expectations, and local business and community needs.
The WHS recipient has developed, and seeks to continually improve, its commitment towards research, education and awareness.