The Atlantic Whale Foundation (AWF) has run a volunteer programme on the key whale watching boats in Tenerife for some 25 years. It also runs the Whale and Dolphin Visitor Centre in Puerto Colon. In collaboration with the whale watching boats and the broader tourism industry, the AWF carries out extensive research, education and conservation programmes. All the boats comply with the AWFs code of conduct in terms of respect for the whales, customer safety and experience, and community involvement. The Atlantic Ocean Cetacean Network is supported from the AWFs hub in Tenerife.
As an organisation they continuously strive to promote best practice in whale watching. With up to one million European tourists whale watching in Tenerife every year there is no better place to ‘raise awareness and inspire action’ on cetacean conservation than in Tenerife.